Lagos · Africa · Global
Your brand.Built right.
Strategy-first creative and marketing agency for established businesses in Lagos and beyond. We build brands that hold up, marketing that earns results.
Serving established businesses across Nigeria and Africa
What We Do
Full-service. Strategy first.
Three disciplines. One team. Every engagement starts with the business problem, not the deliverable.
Branding
Logo, identity, brand guidelines, tone of voice. The foundation everything else stands on. Built for credibility from day one — and for the business you are becoming, not just where you are today.
Start a conversation →Digital Marketing
Social, email, paid campaigns, and content. Marketing that earns attention and turns it into customers. Strategy-led, not execution-only.
Start a conversation →Business Consulting
Market positioning, growth strategy, investor-facing materials. Direction before execution. We think through the business problem first, then build the plan to solve it.
Start a conversation →Why BA Creative Lab
What makes us different
Cultural fluency
We know African markets, Nigerian business culture, and what actually resonates locally without losing global appeal. A brand built here by people who understand here.
Strategy before execution
We do not touch creative until we understand the business problem. Every engagement begins with a brief, a positioning conversation, and a plan you sign off on.
Measurable targets, not vibes
Every engagement carries clear metrics agreed at the start: brand clarity, audience growth, leads, or revenue. You know what success looks like before we begin.
Senior attention throughout
We are a focused team. The people who pitch are the people who build. Your business gets senior-level thinking at every stage, not handed off after the sale.
How We Engage
Built for where you are now
Three tiers. One agency. Choose by the scope of ambition, not by what you can cut.
Starter
₦500K – ₦1M
Project-based
A sharp, professional foundation. Logo, identity, brand voice, and social setup, delivered in four to six weeks. The right scope if one clear need is on the table.
Start HereGrowth
₦1M – ₦3M
Project or retainer
For growing businesses that need to professionalize their brand and build a marketing engine that compounds. Multi-service, multi-month, measurable.
Let's Talk GrowthPremium
₦3M+
Strategic partnership
For established businesses ready for a full-service partner. Brand, marketing, consulting, and dedicated strategic support in one embedded engagement.
Book a Discovery CallAll engagements start with a discovery conversation. Retainers available across all tiers.
Our Process
How we work
Strategy first
We start with your market, your goals, and what separates you. No design before direction.
Fixed-scope delivery
Know exactly what ships, when, and for how much. No surprises, no scope creep, no hidden costs.
Built to grow
Every output is designed for your next stage, not just today. The work compounds.
Recent Work
Built for real businesses
Brand + Consulting
Established Lagos SME
Rebrand repositioned the business upmarket. Revenue up 40% in the quarter after launch.
Premium
Digital Marketing
Pan-African E-Commerce Brand
3x Instagram following in 90 days. Inbound leads from 0 to 20 per month.
Growth
Brand Identity
Lagos Business, Series A Round
Brand built to pitch-ready standard. Founder closed funding round with materials BA produced.
Starter
Client feedback
What clients say
“We launched with a brand that immediately separated us from every other startup in our space. Clients said they chose us because we looked established. Two weeks, done.”
Adaeze O.“Within 3 months, our Instagram following tripled and inbound leads from the website went from zero to a consistent 15 per month. Measurable results, not just pretty designs.”
Chukwuemeka D.“Having one team own our brand, website, and marketing meant nothing fell between the cracks. The consistency alone improved how clients perceived us. Revenue is up 40% this quarter.”
Funmi A.“90 minutes of the most useful strategic thinking I have gotten for my business. Left with a clear 6-week roadmap. Implemented it, started seeing results in week 3.”
Tunde B.
Built in Lagos. Built for growth.
We are a team of strategists, designers, and marketers who believe African businesses deserve brands as bold as their ambitions. BA Creative Lab gives you a full creative team with senior-level thinking at every stage, not just the pitch.
Your brand is worth building right.
Every engagement starts with a conversation. No commitment required.
Let's talk
Tell us about your business and what you are trying to build. We will come back with the right starting point.