Featured Projects

The work.The results.

Four concept engagements spanning branding, digital marketing, business consulting, and launch campaigns. Built to show the scope of what a full-service partner makes possible for Lagos businesses.

These are illustrative case studies representing the type and scale of work we deliver.

Jump to:Kola & Co.Meridian Property GroupNaijaMed HealthZuri Skincare
Branding

Kola & Co.

From kitchen brand to retail shelf brand

F&B / Consumer Goods/Lagos Island, Lagos

Scope

  • Brand strategy
  • Full identity system
  • Packaging design
  • Brand guidelines

Timeline

6 weeks

Brand IdentityPackagingStrategy

The Challenge

Kola & Co. made exceptional artisan snacks with a loyal local following — but their visual identity looked homemade. They had inconsistent packaging across 3 product lines, no brand story, and kept losing shelf consideration to cheaper competitors who simply looked more credible.

Our Approach

We started with a positioning audit: who buys artisan snacks in Lagos, what signals quality to them, and what gap existed in the market. The insight: Lagos food buyers equate craft with honesty, but they need that honesty expressed through precision, not rusticity. We built an identity that felt handmade and premium at the same time: a wordmark rooted in traditional Yoruba textile patterns, a warm earth-toned palette, and packaging copy written to the buyer holding the product in a store, not scrolling Instagram.

Results

12retail stockists secured within 90 days
3.4xsocial following growth in 8 weeks
₦2.1Min new stockist orders in month one
Digital Marketing

Meridian Property Group

From word of mouth to a consistent inbound pipeline

Real Estate/Victoria Island / Lekki, Lagos

Scope

  • Social media strategy
  • Paid social campaigns
  • Email marketing
  • Monthly performance reports

Timeline

3 months

Paid SocialContent StrategyEmail Marketing

The Challenge

Meridian had a strong reputation and a good track record, but almost all leads came through referrals. Their digital presence was sparse: a website that hadn't been updated in two years and Instagram posts that went out irregularly. They had no way to reach new buyers who didn't already know them.

Our Approach

We audited their strongest referrals to identify the buyer profile: dual-income Lagos households, 35 to 50, actively comparing properties in Lekki and VI, and responsive to lifestyle framing over spec sheets. We rebuilt their content strategy around three pillars: neighbourhood insight (what it is like to live here), client stories (verified, specific), and property education (what buyers get wrong). Paid campaigns targeted lookalike audiences built from their top 80 past clients. Email went to their existing network with monthly market context, not listings.

Results

2.4Mcontent impressions across 3 months
180qualified inbound leads generated
4property transactions closed via inbound in quarter one
Business Consulting

NaijaMed Health

Positioning a healthtech startup to raise its first external round

Healthtech/Lagos Mainland, Lagos

Scope

  • Market positioning
  • Competitive landscape analysis
  • Investor narrative
  • Pitch materials

Timeline

4 weeks

Investor PositioningMarket AnalysisPitch Strategy

The Challenge

NaijaMed had built a solid telemedicine product with paying users, but their pitch kept getting the same feedback from investors: 'great product, unclear why you win.' The founding team knew the problem they solved but struggled to articulate differentiation in a market where several better-funded competitors existed.

Our Approach

We ran a full competitive landscape audit across Nigerian and pan-African healthtech to map where each player was positioned and where the market had real gaps. NaijaMed's edge was not the product itself but the distribution channel: partnerships with mid-size Lagos employers to provide telehealth as an employee benefit. We built the investor narrative around that wedge — B2B health benefits as the acquisition channel, consumer product stickiness as the moat. The deck was rebuilt from first principles: problem, market, wedge, traction, and ask, in that sequence.

Results

₦150Mseed round raised within 6 months of reposition
3term sheets received across the raise
18corporate employer partnerships signed as the wedge
Brand + Launch Campaign

Zuri Skincare

Launching a pan-African skincare brand from zero to market presence

Beauty / Personal Care/Abuja / Lagos, Nigeria

Scope

  • Brand identity
  • Product packaging
  • Launch campaign strategy
  • Influencer programme

Timeline

8 weeks

Brand IdentityPackagingLaunch StrategyInfluencer Marketing

The Challenge

Zuri had a complete product range formulated for melanin-rich skin — clinically developed, Nigerian-sourced ingredients. But they were launching into a category crowded with both international giants and homegrown competitors. Their budget was limited and their window was fixed: a trade show appearance in 8 weeks.

Our Approach

Zuri's true edge was the provenance story: ingredients sourced directly from smallholder farmers across Nigeria, formulated by a dermatologist. We centred the brand on that honesty: a clean, editorial identity that put the ingredient story front and centre, packaging copy that named every source, and a launch campaign built on 12 nano-influencers with genuine skincare audiences rather than one expensive ambassador. Pre-launch was email-list-first: early access in exchange for sharing the brand story, not a discount code.

Results

₦8Min pre-launch revenue before trade show
15KInstagram followers by launch day
94%first product run sold within 60 days

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